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API (Application Programming Interfaces) allow developers to increase features on our websites and hopefully enhance the on-page customer experience.

An API is designed to talk to another application and are excellent for middle-tier type applications.

An API is a web application that I can send data to and get data from.

One of the first API's I ever designed allowed our website to take credit card payments and process the payment on the bank end. And in order to make sure we maintained PCI compliance, we couldn't store credit card numbers anywhere on our servers.

I've also used the Google Analytics API. This API does a great job of tracking web usage, times people hit out site and browsers used.

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